Notes from the workshop.
Material studies, factory notes, trade essays, and the occasional photo diary — written by the people who answer your messages, not a content agency.
Eight stitches per inch — a rule, not a flex.
There's a reason every stitched edge on a Frayda bag is 8 SPI, even where it would be cheaper to do 5. A short essay on density.
DDP, DAP, FOB: what's actually cheapest in 2026.
A practical Incoterms refresher for buyers shipping from Italy in the post-Red-Sea, post-tariff landscape. With our actual freight cost data.
The plainest tote is the hardest one to make.
On why our most stripped-back model — three panels, no hardware, hand-rolled handle — is the one we charge most for.
Twelve days of sampling, in photographs.
We document the first sample of a Milan client's new shoulder bag, from pattern paper to dust bag. 47 images.
What 'vera pelle italiana' actually means.
The phrase shows up on too many products. We unpack the certification, the regulation, and what to look for if you're buying.
Why we hand-paint every edge in three coats.
The case for slow finishing, even at scale. With a side-by-side comparison after 18 months of use.